The Looking Glass: The 4 Stages of 0->1 Products
Cecilia Bodin de Moraes

Successful 0->1 products-ones that create valuable new intents for people at scale-don't arrive into the world fully-formed. Like humans, products go through different life stages. You don't use the same tactics and process to nurture a product that is just getting started as you do one that is mature and scaling.