an object of graphic design should not be looked at on the wall of a museum because the object's design thus takes on too much importance of its own. seen in relation to content, after all, design is already dominant as a formal exercise, bear in mind that printed matter is made to function in a specific situation, and there primarily its meaning is determined.

the debate_page 15

fodor no.8 catalog interior/poster 1972 jan van toorn

Junchen Jin