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If you and your team are not taking advantage of Jobs To Be Done style interviews during customer & market research - you may be digging for copper when you could be striking gold. The keystone of the Jobs To Be Done (JTBD) philosophy is the customer interview.
A Script To Kickstart Your Jobs To Be Done Interviews 
Added 3 months ago by Chad Mazzola
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A Script To Kickstart Your Jobs To Be Done Interviews 
Info
If you and your team are not taking advantage of Jobs To Be Done style interviews during customer & market research - you may be digging for copper when you could be striking gold. The keystone of the Jobs To Be Done (JTBD) philosophy is the customer interview.
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