How to avert a branding identity crisis
If your organization rebrands, but doesn’t actually transform, it’s in the throes of an identity crisis, writes Deroy Peraza, cofounder of the branding agency Hyperakt.
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If your organization rebrands, but doesn’t actually transform, it’s in the throes of an identity crisis, writes Deroy Peraza, cofounder of the branding agency Hyperakt.