Future Fashion at Westfield: shopping meets virtual reality
Will Hsu

Marketing goes behind the scenes at Westfield's digital pop-up experience, Future Fashion. Now in its third season, visitors to the shopping centre can get involved with virtual reality, fashion avatars and online platform 'EditMe'. Mfy Ryan (director of marketing, Westfield UK and Europe) and Stuart Cupit (technical director, Inition) talks us through the exeperience.