How Nike turned the shoe drop into a high-tech treasure hunt
Will Hsu
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Sole Searching Inside the wild world of Nike's high-tech scavenger hunts by Brian De Los Santos Sole Searching Inside the wild world of Nike's high-tech scavenger hunts by Brian De Los Santos About a hundred kick-hungry sneakerheads marched into Washington Square Park, smartphones held high, panning from side to side, on a late June afternoon in New York City.

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