Working Backwards: Integrating Design into your Business. Alan Cooper

It seems every business person has gotten the memo by now: get design and win big. Companies everywhere are hiring, contracting, acquiring, and training designers. But is it really making any difference to your bottom line? The solution is more than just employing designers: you need to effectively integrate design into your business, and that is a significant design problem in itself.

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Source: Working Backwards: Integrating Design i…
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