Arket / Copenhagen CD: Ulrika Bernhardtz (H&M)
Arket / Copenhagen CD: Ulrika Bernhardtz (H&M)

Arket means "sheet of paper" in Swedish, and the brand is built on three core concepts: archives, archetypes and the market.

The term archive became Bernhardtz's main point of inspiration, and the designer looked to the layout and organisation of historical record offices.

https://www.arket.com/en_eur/index.html

Gerard Cleal

Source: First store for H&M offshoot Arket has …
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