When it come to pricing a service as a graphic designer we all run in to the struggling of how much do I charge someone. Do you changer by hour or do you charge a flat rate? A simple way I look at it is how much is the service worth to the company. You wouldn’t charge a mom and pop shop the same price and a Fortune 500 company. So we looks the value of said service to the company. Another thing is being confident in the price you set. The less risk you are to a company the better you look to them. Anyone can ask for 10k for brand strategy but it’s the ones who are confident and understand that a company is more than just a store.