Identity Crisis - Art in America

Advertisement Below, these typographical markers of cultural sophistication-versions of which appear on all of the museum's advertisements and comprise what designers call the institution's "identity"-collided with the poster's major graphic element: a cartoonish, mischievous kitten, its face and paws protruding from a knit sock.

Christopher Roeleveld

Source: Identity Crisis - Art in America
Cover image edited on 03/08/18