landscape of Second Life would be hyper-fantastic, artistic and insane, full of spaceships and bizarre topographies, but what ended up emerging looked more like Malibu. People were building mansions and Ferraris. “We first build in a place what we most covet,” he told me, and cited an early study by Linden Lab that found the vast majority of Second Life users lived in rural rather than urban areas in real life. They came to Second Life for what their physical lives lacked: the concentration, density, and connective potential of urban spaces; the sense of things happening all around them; the possibility of being part of that happening.