Netflix unveils Netflix Sans, a new custom typeface developed with Dalton Maag
Morgan Sutherland
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Netflix has unveiled a new custom typeface to be used across the streaming platform's brand identity, developed by the in-house design team in partnership with foundry Dalton Maag. According to Netflix brand design lead "Noah Nathan":http://www.noahnathan.com/, the move away from Gotham and to creating a bespoke font was driven by escalating costs and the ability to make the identity more "ownable".

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