The Brand Identity

Ami Ami's sustainable approach is about 'thinking outside of the bottle,' and with their boxed wine selection, they make doing a little bit of good as easy as drinking quality French wine. The founders and good 'amis' challenged Wedge to devise a welcoming yet quality brand from strategic narrative to design, as well as realise an object "that's worthy of the MoMa store."

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Source: The Brand Identity
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