The thing about a fashion photo is that its very function is to exhibit garments,” she says. “I think that now this is changing and it’s becoming truly collaborative. Holly would tell me, when she’s working with a photographer and stylist for example, that where the stylist might have once said ‘oh the shoe looks better now, shot this way’ or ‘the dress looks better this way’, now they say ‘that’s the best image’. And I think that’s representative of what’s happening today. Fashion isn’t front and centre anymore – it’s not the first thing you notice in these images.”