charlota
@0xCharlota

my lukewarm take is that we see so many digital product brands with colourful gradients as a core part of their visual identity because their branding was done by UXUI designers who work primarily in Figma. And what's super easy to create in Figma? Nice looking blurry gradient!

"We shape our tools and then our tools shape us" etc etc

I see it in my own workflow; when I start working on a small illustration in Figma vs in Illustrator, it definitely pulls me to different visual expression (AI pen tool, path editing vs figma shapes, gradients, layer blur )

What tools do you think we should play with that enable different types of low lift brands? I sometimes use CAD software to make intricate line work I can't do in figma
– Adam Lukasik

Good q! My predictions - we will see more photography as a core part of the brand id. Thanks to generative AI, designers will get rid of the tiresome browsing of stock photo sites and persuading clients to buy licensing. -> Art direct and generate a synthetic photo in seconds

Your Daily Horoscope is Not Like Anything You've Seen Before!
– Astrology Daily

What are some good products designed in illustrator
– jordan olmstead

products: any brands: many

yep, i think when sketch came out initially there was similar criticism about art styles coming from the norm being largely bitmap to largely vector. a lot of what came out of that shift was the vector illustration styles with funky character shapes. was everywhere
– Helen Tran

Omg I hated the new style but it was shaped by our tools. The same holds true for architecture styles. There are entire buildings out there that look like cad renderings because it was easy.
– Jake Krajewski

damn. you’re right.
– Frank ☼ Bach

As they say, the medium is the message. We use tools to shape the world, and they, in turn, shape us.
– Dave Kim

That’s a really interesting take! I have noticed that brands now look very samey-samey but haven’t quite chalked it up to the tools. It sounds like it’s coming from people just jumping onto the visuals without actually thinking abt what the brand is trying to say abt the biz.
– Adeline Leng 凌素恵子

It's all gray When colorblind or Printed in B&W
– Great2BNate

Discover the secrets of your future with a FREE daily personalized horoscope!
– Astrology Daily

I went to CalArts we have been doing gradients the hard way (screen printing) for the last 25 years. I believe the rest of the design world is catching up now
– Aastha Gaur

I have such mixed feelings about gradient logos (and branding, in general) most likely because I've spent so much time in print, and saw lots of gorgeous gradient logos that when translated to B/W became blah instantly.
– iAmLocke

I had a similar prediction but damn did I underestimate “generative”I’m out of the game right now but I’m putting a marker down: between the 90s coming back and mainstream design tools having easy API access (e.g. Figma) we are going to see a shit ton of generative stuff in visual design trends.
– Nicholas Macias

10:01 PM · May 3, 2023

Tweet by @0xCharlota

my lukewarm take is that we see so many digital product brands with colourful gradients as a core part of their visual identity because their branding was done by UXUI designers who work primarily in Figma. And what's super easy to create in Figma? Nice looking blurry gradient!

"We shape our tools and then our tools shape us" etc etc

I see it in my own workflow; when I start working on a small illustration in Figma vs in Illustrator, it definitely pulls me to different visual expression (AI pen tool, path editing vs figma shapes, gradients, layer blur )

What tools do you think we should play with that enable different types of low lift brands? I sometimes use CAD software to make intricate line work I can't do in figma
– Adam Lukasik

Good q! My predictions - we will see more photography as a core part of the brand id. Thanks to generative AI, designers will get rid of the tiresome browsing of stock photo sites and persuading clients to buy licensing. -> Art direct and generate a synthetic photo in seconds

Your Daily Horoscope is Not Like Anything You've Seen Before!
– Astrology Daily

What are some good products designed in illustrator
– jordan olmstead

products: any brands: many

yep, i think when sketch came out initially there was similar criticism about art styles coming from the norm being largely bitmap to largely vector. a lot of what came out of that shift was the vector illustration styles with funky character shapes. was everywhere
– Helen Tran

Omg I hated the new style but it was shaped by our tools. The same holds true for architecture styles. There are entire buildings out there that look like cad renderings because it was easy.
– Jake Krajewski

damn. you’re right.
– Frank ☼ Bach

As they say, the medium is the message. We use tools to shape the world, and they, in turn, shape us.
– Dave Kim

That’s a really interesting take! I have noticed that brands now look very samey-samey but haven’t quite chalked it up to the tools. It sounds like it’s coming from people just jumping onto the visuals without actually thinking abt what the brand is trying to say abt the biz.
– Adeline Leng 凌素恵子

It's all gray When colorblind or Printed in B&W
– Great2BNate

Discover the secrets of your future with a FREE daily personalized horoscope!
– Astrology Daily

I went to CalArts we have been doing gradients the hard way (screen printing) for the last 25 years. I believe the rest of the design world is catching up now
– Aastha Gaur

I have such mixed feelings about gradient logos (and branding, in general) most likely because I've spent so much time in print, and saw lots of gorgeous gradient logos that when translated to B/W became blah instantly.
– iAmLocke

I had a similar prediction but damn did I underestimate “generative”I’m out of the game right now but I’m putting a marker down: between the 90s coming back and mainstream design tools having easy API access (e.g. Figma) we are going to see a shit ton of generative stuff in visual design trends.
– Nicholas Macias

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