Evangelizing the 'Gallery of the Future': a Critical Analysis of the Google Art Project Narrative and its Political, Cultura...
achim koh

This thesis explores the digitization initiative Google Art Project and the ways in which the Project negotiates its place between rapidly developing Web technologies and the often-contradictory fine art tradition. Through the Project's marketing and website design, Google constructs a narrative that emphasizes the democratization of culture, universal accessibility and a new progressive future for the art world while obscuring more complex political, social and cultural questions.