Semiotics - Wikipedia
Chris Lastufka ...
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Semiotics (also called semiotic studies) is the study of meaning-making, the study of sign process ( semiosis) and meaningful communication. It is not to be confused with the Saussurean tradition called semiology, which is a subset of semiotics. Semiotics includes the study of signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication.

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