Semiotics - Wikipedia

Semiotics (also called semiotic studies) is the study of meaning-making, the study of sign process ( semiosis) and meaningful communication. It is not to be confused with the Saussurean tradition called semiology, which is a subset of semiotics. Semiotics includes the study of signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication.