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To no one's surprise, the highest-grossing movie this weekend was Marvel Studio's The Avengers, which brought in over $200 million in the U.S. While nothing is ever certain in Hollywood -- even a big-budget, effects-laden production can underperform (as Marvel parent Disney found out with John Carter) -- The Avengers seemed destined to generate a...
Media Marketing and the Evolution of Narrative Structure 
Added 5 months ago by Jonathan Zong
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Media Marketing and the Evolution of Narrative Structure 
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To no one's surprise, the highest-grossing movie this weekend was Marvel Studio's The Avengers, which brought in over $200 million in the U.S. While nothing is ever certain in Hollywood -- even a big-budget, effects-laden production can underperform (as Marvel parent Disney found out with John Carter) -- The Avengers seemed destined to generate a...
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