Position, Position, Position! - Signal v. Noise

The mantra in real estate is "location, location, location." You can upgrade kitchens and bathrooms all day, but if you're in the wrong neighborhood it won't sell. The same is true for products. Focusing on individual features and experiences is good, but you should never forget about the position you're trying to hold.

Marcel Wolkenmachine

Source: Position, Position, Position! - Signal …
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