The term [Zeitgeist] as used contemporarily may more pragmatically refer to a fashion or fad which prescribes what is acceptable or tasteful, e.g. in the field of architecture.

Zeitgeist?

Eero Saarinen (2006), Shaping the Future, Yale University Press, p. 15, ISBN 978-0-972-48812-9

https://books.google.de/books?id=yvqZt9ZnmYUC&printsec=frontcover

Milan Gress
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