An analysis of contemporary semio-capitalism's overloading of subjectivity, leading to a deep mutation in the psychosphere. Franco "Bifo" Berardi's newest book is an analysis of changes our aesthetic and emotional sensibility has undergone recently-all the result of semio-capitalism's capturing of the inner resources of the subjective process: our experience of time, our sensibility, our means of relating to each other, and our ability to imagine a future.