The design process for problem-solving, in 4 steps. Subscribe to our channel! http://goo.gl/0bsAjO Many thanks to Tim Brown and TED for this interview we recorded at TED 2017. IDEO is an international design company founded in 1991. In the beginning, IDEO designed products-the first notebook-style computer, hard drives, even the next generation (of its time) PalmPilots.