The Three-Hour Brand Sprint - GV Library

arning: This is a post about branding, but I'm no brand expert. For most of my career, any mention of the word brand made me uncomfortable. I figured it was a fine line between "brand exercise" and "total waste of time." I was forced to confront my branding heebie-jeebies five years ago, when I joined Google Ventures.

Norton King

Source: The Three-Hour Brand Sprint - GV Librar
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