Insidon Geigy - apaise supprime anxiété et tension relève l'humeur soulage
Kebei Li
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In 1961, the Basel chemical company Geigy introduced the medication Insidon, a psychovegetative harmonizer, onto the Swiss market. The graphic designer Nelly Rudin (1928-2013) was assigned to create the introductory campaign targeting doctors. To visualize the effects of the drug, Rudin used a glass ball, which bursts when the patient, who is trapped inside, takes the medication.

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