Nature is a terrific marketing tool and corporations know this. Somehow the natural reference provides us with a familiar feeling of recognition and trust. We call this phenomenon Bio-mimic-marketing: using images of nature to market a product. But what about the fishy business pictured above? A Kuwaiti fish store owner was found to have stuck fake eyes on his produce to make it seem fresher; it's old nature covered up in next nature. Today, it seems next nature itself is become a more succesfully marketed product of our time. Thoughts?