A New Era Of Trust - Toby Shorin
Reed Rosenbluth
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Historically, aesthetic was a reliable indicator of quality, social allegiance, and trustability. Even after global supply chains enabled the wide distribution of high-quality goods, brands relied largely on visual signals to communicate trustworthiness to consumers. But in a world of ethically relative and utterly remixable aesthetics, a world increasingly composed of programmatically-generated images created at zero marginal cost, what can be trusted?

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