MOOD: The Art of Contact Branding a New Skate Company - 032c
Christian Gimber

MOOD is an important new skate brand, based in New York, that challenges the "bigger, faster, stronger" MO of the radically accelerating skate industry. Founded by Calvin Waterman and Grandison Taber, Mood releases tight collections (a board, a hat, a shirt) created in collaboration with artists, designers, skaters, and "people with good ideas."