While the focus is on newcomers entering industries and threatening the viability of traditional players, it is lack of customer centricity that poses the real threat to incumbents as the so-called disruptors are simply using digital technology to build an operation around the consumer.
Customers are in the driving seat of digital transformation - Raconteur 
Added 5 months ago by Emily Campbell
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Customers are in the driving seat of digital transformation - Raconteur 
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While the focus is on newcomers entering industries and threatening the viability of traditional players, it is lack of customer centricity that poses the real threat to incumbents as the so-called disruptors are simply using digital technology to build an operation around the consumer.
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