How food brand Tasty is a template for BuzzFeed's vertical expansion - Digiday
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In less than two years, Tasty, a Facebook page filled with short recipe videos, has become the engine of BuzzFeed's video views. In April, it hit nearly 1 billion views, according to Tubular Labs, even ahead of BuzzFeed's main video page. Now, Tasty is driving the company's social video strategy.