Exploiting the Neuroscience of Internet Addiction

Much of what we do online releases dopamine into the brain's pleasure centers, resulting in obsessive pleasure-seeking behavior. Technology companies face the option to exploit our addictions for profit. Reuters/Beck Diefenbach The leaders of Internet companies face an interesting, if also morally questionable, imperative: either they hijack neuroscience to gain market share and make large profits, or they let competitors do that and run away with the market.

Parsons & Charlesworth

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