User experience (UX) has finally come into its own as a key factor shaping how companies do business. Not to say that UX hasn't been a factor before, but only recently have businesses come to realize that UX is happening, with or without their input.
How UX Is Transforming Business (Whether You Want It To Or Not) 
Added a month ago by lydia white
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How UX Is Transforming Business (Whether You Want It To Or Not) 
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User experience (UX) has finally come into its own as a key factor shaping how companies do business. Not to say that UX hasn't been a factor before, but only recently have businesses come to realize that UX is happening, with or without their input.
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