Addiction and Microtargeting: How "Social" Networks Expose us to Manipulation
Alice Clearwater
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Roger McNamee, an early investor in Facebook, has stated that to keep us occupied such platforms "have taken all the techniques of Edward Bernays and Joseph Goebbels, and all of the other people from the world of persuasion, and all the big ad agencies, and they've mapped it onto an all day product with highly personalised information in order to addict you."

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