On February 21st Nils announced that he will withdraw from social media, posting the following message to his fans:
This page is soon not going to be active anymore. After giving it serious thought, I have concluded that Facebook will be the first of many social media accounts I am going to close. Facebook et. al. have become unwanted companions in my life, despite the opportunity they are giving me to promote my music. Followers on facebook work as a new kind of currency today, but I find the political and moral costs that come with it too steep to stay in the game. This game starts with seeing you and me as currency, and goes on with trading something so intimate as music and human emotions in a digital market that benefits only the few. The picture repeatedly drawn to me is one where I cannot afford to leave Facebook because of the access to fans it represents. It feels like I'm being held hostage by a force out of my control.
I am no longer willing to give in to such perverse arguments – rather, I want to imagine and construct a world where people like you and I find a different way of interacting with each other, without laptops on our knees or smartphones in our hands. I want to thank you for your loyalty through my music, my concerts, and the many encounters with you all over the world…not via platforms that monopolize our communication and commodify our ways of being in the world.
Many conversations with friends in the last couple of months have supported me to make this move, and I was relieved to learn how many people around me feel the same urgency to end our dependency of social media platforms in particular and the internet in general. While these concerns are shared by many, acting upon them seems to be much more difficult. I would like to inspire you that in fact, it is quite easy: all we need to do is practice what we preach.
If anything, I hope that my absence in this space will enhance my presence in the world out there. That is where you will always find me.