The hipster effect: Why anti-conformists always end up looking the same
Jonathan Simcoe
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PeopleImages / Getty / Stock photo. Posed by model. You've probably seen this effect-perhaps you are a victim of it. You feel alienated from mainstream culture and want to make a statement that you are not part of it. You think about wearing different clothes, experimenting with a new hairstyle, or even trying unconventional makeup and grooming products.

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