Outdoor Voices Blurs the Lines Between Working Out and Everything Else

The hashtag #doingthings has been used about a hundred and twenty-five thousand times on Instagram. That's a little less than #kalesalad, but more than, say, #labradorpuppies. Most of the posts are connected to the clothing brand Outdoor Voices, which was founded by a graduate of the Parsons School of Design named Tyler Haney, in 2014, when she was twenty-five years old.