When discussing UI approaches at our studio, we tend to treat interactivity as a finite ressource. We want our websites to be calm and feel sturdy. Too many moving parts and too many options in one place deter from achieving this.

Measured interaction may lead to websites that feel like Calm Technology. Enjoyable for their content, heft and gravitas.

- calmtech.com
- „I want my sites to be focused and simple. Just a bunch of plain text files, some images. I want to turn those files into a site […]. I want it to be a calm thing“ – https://www.jon-kyle.com/entries/2017-12-27-sites

Malte Müller