The future of Instagram face filters is glossy, metallic, and surreal

Brenda Cardenas, an augmented reality effects creator, remembers the filter that ignited the recent Instagram craze. "The Beauty3000 filter," she says. "[It] just made everything explode. Like all of a sudden, all of our [filter usage] numbers started going up."

Édouard Urcades

Source: The future of Instagram face filters is…
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