What does it mean to rename an institution? Some thoughts on the power of words, on thinking and working together, and on making books. On May 13, 1948, three men (Leo Willem Linssen, Emile Clément Mathieu Alphonse Batta, and Gerardus Peter Johannes van Meyel) gathered at a Maastricht notary's office, with a capital of one hundred Dutch guilders, to set up the Sint Bernulphus Stichting (Verleger 2018a: 34).