The Story of Spotify Personas

Spotify personas are the topic of much discussion by those in the product, design and user research communities. Here, Olga Hörding, Mady Torres de Souza and Sohit Karol explain how we developed our personas tool, how we use it today and why it's so useful for an autonomous, cross-functional organis

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Source: Spotify Design - The Story of Spotify P…
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