The Instagram trap: Social influence is helping women build brands-as long as they follow the rules

Tyler Haney was fed up. Last November, she was trying to fill an executive role at her athleisure company, Outdoor Voices, and had brought in an external recruiting firm. Haney had been clear about what she was looking for, but the recruiters seemed oblivious to-or disdainful of-her wishes.

Mitch Goldstein

Source: The Instagram trap: Social influence is…
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