Digital Hygiene - Real Life
Jonathan Zong

In September 2017, Firefox launched their "farm to browser" ad campaign on Instagram, partnering with influencers and food bloggers for a series of embedded posts that juxtapose sleek, luxury devices - MacBooks and iPhones, often encased in on-trend rose gold marble phone cases - with meals and ingredients associated with "clean eating": kale, chia seeds, açai berries, avocado toast, charcoal lattes, and smoothie bowls.