Why Youtubers See Ghosts
Mary Jac Heuman

Christine Di Amore, My Haunted House , 2017. Screenshot (detail), 2018. Beauty vloggers-mostly young and femme-presenting-appear to be strangely vulnerable to spirit possession, ghost hauntings, and more. While casually applying their primers and concealers they tell you how clothes disappear from their closets, how they wake up at 3am to strange noises, and how their dogs' behavior takes strange turns.