Balenciaga Summer 2019 Campaign
Balenciaga Summer 2019 Campaign

In this campaign, Balenciaga pays homage to iconic 1999 movie The Matrix in its new campaign film by artist and filmmaker Jon Rafman. The intriguing clip spans nearly two minutes, recreating various scenes from The Matrix, complete with low-fi special effects, and set in a laboratory and on city streets. The fashion label incorporates futuristic as well as lo-fi elements and effects creating a nostalgic depiction of a different reality. The type treatments also have a retro style to them. The collection for this campaign is discussed in an earlier post.

Carolyn Olaguivel