Chanel Mothers Day Ad

For Mother's Day, Chanel decided to launch a special Mother’s Day campaign featuring illustrations of their iconic products. The inspiration came from their employees kids who pass by the office, and often end up re-drawing the classic beauty products.

These illustrations were not just tucked in a few instagram/facebook ads. They were plastered all over billboards, Chanel’s social media channels, and website. Turning a child's illustration into a massive mainstream billboard is such a powerful move for anyone who grew up making their parents home-made cards every holiday. It captured this nostalgia and youthfulness. I first saw them in the Union Square train station all over the platforms. I love that the fonts on some of the bottles are barely legible, but the products are still recognizable.

River Marquardt