From the Collection: The Complete Commercial Artist (現代商業美術全集)
florence fu
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The early 20th century in Japan witnessed a collision of emerging and residual forces. Tensions between past, present, and future shaped typography, lettering, and other areas of design. Leading up to the Shōwa period (1926-89), as a result of the nation's modernization and growth of commerce, businesses recognized the value of advertising to consumers in a visually appealing way.

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