The culture-wide celebration of authenticity is not a revolt against corporate values but an expression of them. Authenticity is precisely the opposite of the image of a disinterested, spontaneous self that the word sometimes conjures. If you are not “authentic” enough to be exploitable in some way — if your personality can’t be “leveraged” — then authenticity is not really available to you. You can’t afford to be yourself.

Christina Badal
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