The point of authenticity discourse is never whether the products themselves are authentic. Ultimately, only the consumers can be authentic. One doesn’t have “authentic experiences”; one experiences authenticity. What is at stake is always whether the consumer feels authentic: whether the products permit you to contemplate your own realness. Goods are “authentic” only insofar as they evoke a self-conscious subjectivity, when they permit you to revel in the fantasy that you are uniquely you.

Christina Badal