The (digital) product is a map, offering one particular rendering of a territorial “problem space” along with the creator’s recommended path to best navigate it.

Iterations are attempts to swiftly update this map to match the present reality of that territory.

It’s important to acknowledge that both the map and territory are ultimately designed, because boundaries must be drawn and relationships intuited when defining the exact problem, the space it creates, the properties of that space and recommended paths for navigation.

Design, product and the map/territory distinction
Alex Singh
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