Millie Bobby Brown Is the Latest Celebrity to Launch Her Own Beauty Brand

The proliferation of celebrity beauty brands is still going strong. On Tuesday, reported that the latest star to get into the cosmetics business is 15-year-old Millie Bobby Brown of "Stranger Things" fame. Dubbed Florence by Mills, the range will offer color cosmetics and skin care that caters to Brown's peers, the Gen Z consumer base companies are so earnestly clamoring to reach of late.