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©AFP/Getty A battle is raging between technology giants and retailers over who has the most compelling relationship with the customer. The prize will be billions of pounds worth of sales as online retailers, traditional store groups and, increasingly, social media networks fight for a slice of consumers' spending.
Retail enters third phase of digital evolution - FT.com 
Added 3 years ago by Christina Badal
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Retail enters third phase of digital evolution - FT.com 
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©AFP/Getty A battle is raging between technology giants and retailers over who has the most compelling relationship with the customer. The prize will be billions of pounds worth of sales as online retailers, traditional store groups and, increasingly, social media networks fight for a slice of consumers' spending.
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